Of course, Johan never imagined that his carefully chosen German names — once pushed abroad — would be translated into English and end up sounding so linguistically lewd.

Named after the German word for delicious, Lecker, this golden lager has a clean, crisp, delectable finish: Asche Lecker™

An uncompromising hopbier brewed using only the entire hop cone: Asche Whole™

A weissbier so refined, Johan insisted each grain be hand-wiped before brewing. He called it: Asche Wiped™